UX audit for pricing pages · Free · limited time
UX audits for pricing pages
I read your pricing page the way a buyer comparing plans does, and mark what stalls the one decision the page exists to make.
What I look for in pricing pages
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The plan they should pick isn't obvious
When every column carries equal weight and nothing is marked as recommended, the visitor has to compare it all and decide alone. A page that doesn't steer the average buyer leaves the choice — and the sale — to chance.
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The real price is hard to total
Annual toggles that hide the saving, usage-based add-ons, and a "Custom" tier where a number should be — each one stops a buyer from answering the only question they came with — what will this cost me?
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The page answers your questions, not the buyer's
Plans named after your billing, features listed instead of outcomes, and copy written for the product team. The reader can't find their row fast, so they leave to think about it.
What lands in your inbox
- A UX score — one number, 1 to 10, so you know where you stand.
- 3 critical blockers — the issues turning users away, in priority order.
- 5 quick wins — changes you can ship this week without a redesign.
- A copy read — where the words on the page add friction.
Pricing is where interest turns into revenue — or doesn’t. Most pricing pages don’t fail on price; they fail on clarity. The plan structure, the billing toggle, and the copy either speed the decision or quietly tax it. I find the taxes and tell you which to remove first.
Recent pricing pages teardowns
- A page can promise predictability, but the visitor only believes it when they can total their own bill without leaving the page. Show the number; don't link to it. 8.0 /10score
- A headline price is the number the whole relationship is measured against. If the real bill is usage-based, the card has to say so on the page — otherwise the first invoice becomes the moment trust breaks. 7.0 /10score
- Four undifferentiated columns hand the sorting work to the visitor. One recommended plan and a stated saving do that work for them — and a decision you make easy is a decision that actually gets made. 7.5 /10score
Questions
What does a pricing page audit cover?
The whole page a visitor uses to choose and commit — plan structure, the billing toggle, the CTAs, and the copy. I mark every point that adds friction to the decision, in priority order.
Do you need access to my billing or backend?
No. I read the live pricing page exactly as a buyer sees it. If part of it is behind a login, send me a test path and I'll walk that too.
My pricing is usage-based or "contact sales". Can you still help?
Yes — those are the pages that need it most. I focus on whether a buyer can understand and predict what they'll pay, and where the page could make that clearer.
How is the report delivered?
As a PDF within 24 hours, with annotated screenshots so anyone on your team can see exactly what I mean.
Want to see the kind of read you'll get?
The teardowns below are public UX reads of real pricing pages — the same judgment I'd bring to yours, out in the open.
Why trust this audit
Product designer · Barcelona
One person, not an agency. I do the audit myself, and I put my name on every one.
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Here's a complete sample report. No email required — download it and see exactly what lands in your inbox.
Download a sample report (PDF) ↓Ready when you are
Send me your URL and I'll take a look.
You'll have the report within 24 hours — a score, 3 blockers, 5 quick wins.
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