UX audits for e-commerce stores

• Carts fill up and then empty

  Shoppers add items and never check out. It's rarely the price — it's a surprise, a missing detail, or one field too many. I find where the intent breaks.

• Product pages don't answer the buying question

  A visitor can't tell if this is right for them, so they leave to think about it and don't come back. I show what the page is failing to say.

• Checkout adds friction at the worst moment

  The last screen before the sale is where small frictions cost the most. I mark each one and give you the order to fix them in.

• A UX score — one number, 1 to 10, so you know where you stand.
• 3 critical blockers — the issues turning users away, in priority order.
• 5 quick wins — changes you can ship this week without a redesign.
• A copy read — where the words on the page add friction.

Those four are the same on every audit — what changes is what counts as friction for E-commerce. How the audit works, end to end walks through the method, and the UX audit checklist is the list I work through, published in full.

• BigCommerce · signup A signup form is the one place a product has earned nothing yet. Every question that serves the business rather than the visitor is paid for in people who close the tab — and the question about money is the most expensive one to ask first.
  6.0 /10

  score

The four lenses stay the same; what changes is what counts as friction. Point me at the surface that matters most:

• pricing pages
• signup flows
• onboarding
• checkout