About · the person behind the audit

Sergio Gualda

I'm Sergio, and I do the audit myself.

Product designer · Barcelona, Spain

I'm a product designer working at a startup in Barcelona, seven years into this — mostly SaaS and mobile apps: dashboards, developer portals, signup and onboarding flows, the screens people have to get through before a product is any use to them. Uxerfy is the thing I do on my own: I run a UX design audit of a website or product flow, reading it the way a first-time user does, and write down what's getting in their way.

I have no UX certification. I looked into it and wrote about why I never got one. What I have instead is seven years of shipping the kind of screens I'm auditing, and a public record you can read before you trust me with yours.

There's no team behind this — no account manager, no junior doing the work under someone else's name, none of the overhead of a UX audit company. You send a URL, I open it, and I put my name on what I send back. If the audit is wrong, it's wrong because I got it wrong — and that keeps me honest.

Why I work this way

Most UX feedback arrives as a two-hour call and a vague follow-up. That's slow, and it's hard to act on. I'd rather send you something concrete: a score, the three things costing you the most, and five changes you can make this week. A PDF you can forward to whoever ships the fix, without a meeting in the middle.

I don't promise a percentage lift. I can't prove one, and anyone who does is guessing. What I sell is judgment and clarity — a clear read of where your experience adds friction, from someone who does this every day.

How to check my work

Don't take my word for it. The teardowns are public reads of real product pages — the same judgment I'd bring to your audit, out in the open. And you can download a full sample report before you spend a cent. If you'd rather read the method first, the audit page sets out what I check, and the Uxerfy Score sets out how I arrive at the number — including what it does not measure.

I'm also a real person you can look up: find me on LinkedIn or see my design work at sgualda.com, where the case studies show the products behind the seven years — a SaaS dashboard and developer portal, a price-comparison mobile app, a reading interface.

I've also been writing about this work since 2024, one post per thing I got wrong and what it cost. That archive is the longest-running evidence I have that the judgment in these audits is something I've been practising in public, not a service I invented last month.

Ready when you are

Send me a URL and I'll take a look.

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