Free resource
The UX audit checklist I actually run
This is the UX audit process I run on every page, condensed into a checklist. Work through it on your own site first — then, if you want the read done properly, send me the URL.
First impression
- Can a first-time visitor tell what this does in five seconds?
- Is there one obvious next step, or several competing ones?
- Does the page load without a layout shift that moves what I was about to click?
The path to value
- How many steps stand between arriving and the core action?
- Is every form field necessary, or could it be asked for later?
- Does each step say what happens when I complete it?
Clarity of copy
- Is the page written for the reader, or for the system behind it?
- Does every button state exactly what it does?
- Are errors specific about what went wrong and how to fix it?
Trust and friction
- Is pricing legible, or does it hide the number I came to find?
- Are reassurances (no card, cancel anytime) present at the moment of hesitation?
- Does anything ask for more commitment than the stage warrants?
Rather have me do it?
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